8 Years of Board Experience

25 Years of Industry Experience

One Goal

Serve the Members of CFESA!


Order your TJ Coker 4 CFESA President Shirts Today!

200% of the purchase price goes to the CFESA Cares Foundation

Your $20 + My $20 = $40 for CFESA Cares!

Make sure to select Pickup at Conference on the check-out page to avoid shipping!

Vote 4 TJ Coker CFESA President T-Shirt!
$20.00

I have handed out T-shirts every election cycle that I have run, I never have enough and they are always talked about years later. This year, I’m raising money for CFESA Cares Foundation, our newly created 501c3 charity. CFESA Cares is responsible for providing our industries technicians and support staff with scholarships to attend training and to provide young people exposure to our industry. We are all very familiar with the Skilled Trades labor gap. Through CFESA Cares we are bringing awareness to our industry and providing opportunity to countless individuals seeking a career in our industry. To learn more about our mission, please goto CFESA CARES FOUNDATION


PLATFORM

  • Transparency

    • Its important to the health of any association that its leaders are honest, transparent and always working in the best interest of its members. Any organization that operates on elected representation should have transparency to this process. It is my goal to increase this transparency by asking the board to approve my CFESA Transparency and Accountability Plan within the first quarter of the new board.

      • THE CTAP will make the association more accessible through our existing Dashboard

        • Published Meeting Minutes for the Board, Committees and Taskforces

        • Active projects and taskforces

        • Leadership Contacts for Committees, Board Members and CFESA HQ

        • Regular updates from the Board and HQ through our Field Notes publication.

  • Partnership

    • Greater cooperation with our Industry Partners is the key that many of us service agents sometimes forget.  We all have the same goal of serving our mutual customers as quickly and cost effectively as possible while maintaining healthy profit margins to ensure our long term success. 

    • Expanding the reach of the association across international boundaries.

      • Partnering with International Organizations like CEDA (The Catering Equipment Distributors Association), FEA (Foodservice Equipment Association)

      • Expanding our membership through the CFESA Master Technician program.

    • Provide tools to our membership that allow them to add value to their service offering, strengthening our partnerships with end users. 

      • The creation of the CFESA LMS and modernization of our testing process!

      • Creating industry leading training modules for our LMS so training doesn’t rely on travel and lost time but can be accomplished when its convenient for your business!

      • Creating, certifying and maintaining the most educated, skilled and competent technicians in the industry through our Master Technician Program

  • Technology

    • Leveraging technology to keep our business's competitive and able to offer greater value in the service we provide

      • Bringing low or no cost access to business tools that allow our members to stay competitive.

    • Find ways to provide our customers with the same level of reporting and asset tracking that Third Party's provide giving CFESA Members a competitive edge

      • Creating, in collaboration with manufacturers, a source of truth data set that all members can draw from for reporting accuracy, inventory management and technical support.

    • Continuing our development of an LMS system that provides the association with state of the art education platforms to further train our employees both in the field and in the office.

  • People First

    • If Covid taught us anything its that we must take care of our people. Bringing opportunity to the association so our members have access to the best resources to take care of their teams is a priority for me and the board.

    • Expanding education offerings through the association, teaming up with industry leaders to provide insight into best practices. These are just a few of the ways we can move our association forward and increase opportunities for our members.

    • Utilize AI not for the replacement of people but to level up their capabilities and ensure our members stay competitive.

CFESA Transparency & Accountability Plan

The Transparency and Accountably Plan is intended to update our By-Laws to take into account recent changes to the membership structure of the association with the intent of bringing greater accessibility and participation in the operation, growth

Elections

Campaigns:  When a member wishes to seek election from the membership it's important for them to reach out and speak with the membership.  Creating a platform to run on, explaining who you are and what you stand for are key elements to transparent elections.

  • Contact list of voting members provided to each candidate running for the board so they have an opportunity to communicate with the voting member. 

  • The roadblocks currently in place to communicate with members directly make it very difficult to get messaging out.  

  • A platform for the candidates to craft their message and explain to the membership why they should be elected.  This platform should accommodate the various popular mediums for communication ie Video, Social Media

  • This can be a website based platform where our candidates can post their messaging and content for easy viewing by the members.

  • Create a modern election process that allows for an online/digital voting process

  • The association is growing, adding dozens of members each year, some of which are in countries thousands of miles apart.  As we continue to grow it becomes harder for a large portion of our voting members to get together for conferences where elections have traditionally taken place. 

  • Election Results:  Published election results with total numbers of voters participating and individual candidate results. 

  • This list should be provided at the announcement of the election results so both the membership and the candidate have visibility.

    • These stats should also be made available through the membership portal

    • Transparency here allows for the board and the membership to steer actions to encourage participation in the election process

Board Action

  • Over the last 8 years

  • Minutes of board meetings should be inclusive of agenda items, actions taken and tasks assigned to committee/board members/staff

  • Minutes should be available to the membership on the membership portal

Committee Action

  • Minutes of committee meetings should be inclusive of agenda items, actions taken and tasks assigned to members/staff/board

  • Minutes should be available to the membership on the membership portal

Letter from the Executive Director or President

  • The Executive Director or President should pen a letter through the current popular medium, quarterly, to the membership, updating on the current projects that HQ is undertaking and Committee/Board updates.

By-Laws Committee

  • Scheduled, annual, review of the By-Laws by a committee of board members appointed by the Board President

  • Review of all actions performed by the association if the action is covered by the By-Laws, this review would only verify that the action being taken complies with the by-laws


BIO

I come from a family business where this industry has been part of my life since birth. Dinner conversations growing up revolved around kitchens, customers, and equipment. Two days after my 16th birthday, I took my first job at Portillo's, where I experienced the restaurant industry from the front lines. Starting as a cashier and later working the expo line and kitchen, I gained firsthand appreciation for the pressure restaurant teams face every day. That experience taught me the importance of urgency, communication, and keeping equipment running—lessons that continue to shape my approach to customer service and leadership.

After high school, I enrolled in community college with plans to become a police officer, but I joined the family business to help pay for school and quickly discovered my passion for the commercial foodservice industry.

I began at CSI installing equipment, cleaning and refurbishing equipment in our warehouse and customer locations, and repairing equipment on the bench. A few years later I transitioned into the office, where I took over warranty administration. There I learned the importance of accurate documentation, OEM expectations, and the financial realities of service organizations.

At the same time, I helped modernize our company's technology infrastructure, giving me a unique perspective on how operational processes and technology work together to improve customer service.

For the past 10 years, I have served as Director of Operations. In that role I oversee the systems, processes, and technology that support the level of service our customers expect. I've led initiatives that enabled us to successfully support branch operations more than 1,000 miles from our corporate office while achieving consistent double-digit growth, maintaining strong cash flow, and ensuring profitable operations.

My first exposure to CFESA started at a Regional Meeting, my uncle Mike Coker brought me with and said, just listen to what these guys have to say. The who’s who of the Midwest got in a room and discussed their business like they were sitting in their own board rooms. Freely sharing best practice and trends they are seeing without a care in the world that the room was filled with their competition. This is when I knew this industry is where I wanted to be. At my first conference, there was a tiny burly man named Tony Rapanotti, who introduced me to an amazing group of people. He took me under his wing, invited me to dinners and put me in positions to meet and be seen by our industries top players. Since then, I have remained actively involved in CFESA, attending every annual conference and business meeting while serving in leadership roles across Marketing, Education, Business Technology, and as Chair of the Industry Trends Committee. I have served as Region 2 Leader, organized regional meetings, and spent the past eight years on the Board of Directors, including four years as Vice President.

Throughout that time, I've focused on initiatives that strengthen our association for the long term. I helped develop CFESA's Learning Management System and the Electric, Gas, Steam, and Refrigeration training programs that support technician development across our industry. As Chair of the Bylaws Committee, I led a comprehensive modernization of our governing documents to ensure they remain clear, current, and positioned for the future.

Those experiences have reinforced a philosophy I believe is essential to effective leadership: respect the foundation built by those who came before us while embracing new ideas that move our association forward. As President, my commitment is to lead with transparency, communicate openly with our members, expand the training resources that make CFESA the undisputed standard for service excellence, and encourage thoughtful discussion that turns the best ideas from our membership into meaningful action.